Project goal

• Developing a feasible concept for the future, comprising a vision and suitable strategy.
  Where will the company be in 5 years, and how will this be achieved?
• Defining the future product portfolio and identifying further appropriate markets and industries
• Challenging and revising the business model
• Engaging and including employees

Procedure

• Analyzing strategic orientation regarding:
  Product portfolio, core expertise, competition, customers and their requirements
• Working together with employees to develop company values
• Defining and formulating company vision
• Working together with management to develop and decide on the appropriate strategy
• Deriving an initial feasible catalog of measures with measurable annual goals

Results

• Clear understanding of how the company will develop over the next years
• Handover of measurable annual goals to management for them to implement with their teams
• Implemented variable remuneration model focused on achievement of annual goals
• Improved individual responsibility and identification with the company