Project goal

• Establishing functioning cooperation between multiple companies and developing synergy.
• Developing alternative business models with that enable players to distance and differentiate themselves from the prevailing price war.
• Compensating for weaknesses of smaller companies

Approach

• Selecting suitable companies
• Establishing trust among the 6 companies
• Conducting a total of 6 workshops with the goal of reaching a common understanding of the industry, market situation, strengths, weaknesses, opportunities, threats and the business model.
• Development of ideas for cooperation and alternative business models
• Conducting Golden Circle Workshop 
• Further defining alternative business ideas and developing an action plan

Results

• Founding a higher-level company
• Shorter delivery times and faster response times due to parallel operations and taking on larger projects
• Bundling expertise – it is now possible to offer complete process chains and differentiating services, enabling new customers and larger volumes
• Optimized capacity utilization of expensive production equipment, resulting in improved competitiveness
• Cost savings of up to 40% for purchasing standard parts at larger volumes with greater negotiating power
• Establishment of a nationwide service network with short distances to customers by distributing companies throughout Germany
• Greater customer security while maintaining the flexibility and speed of the individual companies